![]() SMIs not only have an impact on the socio-cultural behavior of young people, but also, they have more influence extended to different fields including politics, marketing, education, product promotion, and tourism. , Social media influencers (SMIs) are endorsers who influence audience behavior through their videos, reels, posts, tweets, and massages. Recently with the availability of different social media applications, many ordinary people have been famous and some of them have a huge influence on society and families’ especially young teenagers. On the other hand, some consequences related to ineffective usage of social media such as mental health issues, lack of real emotional connection, cyberbullying, diminishing of thoughts and understanding, and laziness facilitation, ,, ]. Furthermore, social media has many benefits including faster spreading of information, anytime anywhere connectivity, improving social and cultural relationships, and the ability to learn and explore new and empowering business growth, , ]. Social media overcomes many challenges related to traditional interaction (face-to-face interaction) in communication, relationships, sharing experiences, visibility, self-education, and real-time connection. Social media has become an important network for communication, businesses, marketing, promotions, and entertainment. This study yields major theoretical contribution as it explores the SMIs influence on adolescents in Middle East and building examination tool based on characteristics and culture of Middle East region.ĭepending on the nature of their content and use, social media influencers (SMIs) can be both a deterrent and supportive of adolescents' behavior. Results also revealed that Facebook, what's app and Instagram were the most dominants social media platforms used among adolescents in Middle East countries. Results revealed that SMIs have positive significant impact on adolescents' intellectual aspect while this impact was also significant but negative with different degrees on social, ethical health aspects of adolescents in Middle East countries. By using convenience sampling, 1612 adolescents (aged 12–22) have completed the questionnaire. ![]() Online survey included 27 items was structured and distributed in five Middle East countries. The aim of this study is to investigate the influence of SMIs on adolescents' behavior including intellectual, social, ethical and healthy aspects from the adolescents' perception and perspectives in Middle East countries. SMIs have gained significant portion of media today replacing tradition media and increasingly interacting in education, economy and entertainment world. Social Media Influencers (SMIs) refer to content creators, entertainment and art vloggers, online gamers, online streamers and any other activities related to social media.
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